I remember when Lincoln Road was a derelict east-to-west stretch of outdoor cafes and funky art galleries. It wasn’t too safe after dark, and there were no national, name-brand tenants. The best store was 24 Collection, which was way ahead of its time with its cool, carefully curated merchandise.
Of course, time has marched on. I believe The Gap was the first major brand to crack Lincoln Road, followed by Banana Republic, Pottery Barn, Victoria’s Secret, Williams-Sonoma, J. Crew, Anthropologie and Apple (not necessarily in that order). Plus chain-type restaurants like Rosa Mexicana, Shake Shack and Johnny Rockets, the latter of which did not make it.
The next retail wave brought H&M, Forever 21 and Lacoste.
However, there are even more national tenants on the way in the form of Zara, American Eagle and Urban Outfitters. Zara is reportedly bringing a flagship store to 420 Lincoln Road, meaning it will be a supersized location (up to 26,000 square feet) of the brand’s trendy fashions at low prices. Zara is supposedly opening this fall, and will keep its smaller Collins Avenue store (near Fifth Street) open, too.
Not too much info is available about when American Eagle and Urban Outfitters will debut, but props to exMiami for the scoop.
Of course, this all hearkens back to Lincoln Road’s original purpose, when it was brimming with stores like Saks Fifth Avenue, Bonwit Teller and Woolworth’s. And even a Cadillac dealership. Back then, the street was open to vehicular traffic. In 1960, Lincoln Road became pedestrian only, and was beautifully redesigned by Morris Lapidus of Fontainebleau fame.
So whether you like it or not, Lincoln Road is becoming more and more like any mall in America. But that’s okay as long as there are still local haunts like Segafredo, Sushi Doraku, Quattro and even Hofbräu Beer Hall!